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AlikeAudience | UX Design

 
 

AlikeAudience

UI/UX Design Intern | Data Management Platform

Tools Used: Adobe Illustrator, Photoshop

 

Context

AlikeAudience is a mobile data management platform with a focus in Asia. I worked on the UI/UX design of the web app to show as a beta version for investors when this start up was part of the Plug and Play accelerator program. I also worked on creating marketing collateral for the company. 

 

Web App

 

How might we make big data insightful for marketers and publishers?

 

When I first started at AlikeAudience, I was unfamiliar with data management platforms, big data, and advertising agencies/publisher ecosystems as a whole. So, the first steps I took before I even started on the design process was to get a better understanding of the space, which included understanding who the customer was and what kind of analyzed data they need to see. 

After getting a clearer sense of the who and why I'm designing, I started analyzing the kind of big data that was being pulled in to see how I can use design to clearly organize and gain insight into the data. Next, I began the process of wireframing, mockups, prototypes, etc before sending final documentation to the developers.

Below are a few screens I designed. To keep the data confidential, these are just mockups with fake numbers and accounts.

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Pamphlet Design

This printed pamphlet was used as marketing collateral. Because the content of the pamphlet is actually quite data heavy, I went with an infographic style design so that the information can be digested quickly and easily.

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