UI/UX Design Intern | DMP Platform
Tools Used: Adobe Illustrator, Photoshop
AlikeAudience is a mobile data management platform with a focus in Asia. I worked on the UI/UX design of the web app to show as a beta version for investors when this start up was part of the Plug and Play accelerator program. I also worked on creating marketing collateral for the company.
How might we make big data insightful for marketers and publishers?
When I first started at AlikeAudience, I was unfamiliar with data management platforms, big data, and advertising agencies/publisher ecosystems as a whole. So, the first steps I took before I even started on the design process was to get a better understanding of the space, which included understanding who the customer was and what kind of analyzed data they need to see.
After getting a clearer sense of the who and why I'm designing, I started analyzing the kind of big data that was being pulled in to see how I can use design to clearly organize and gain insight into the data. Next, I began the process of wireframing, mockups, prototypes, etc before sending final documentation to the developers.
Below are a few screens I designed. To keep the data confidential, these are just mockups with fake numbers and accounts.
This printed pamphlet was used as marketing collateral. Because the content of the pamphlet is actually quite data heavy, I went with an infographic style design so that the information can be digested quickly and easily.