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AlikeAudience

AlikeAudience

Company: AlikeAudience is a mobile data management platform with a focus in Asia.

Challenge: How do you make big data insightful for marketers and publishers?

Role: UI/UX Design Intern. I worked with the rest of the team when the company was part of the Plug and Play innovation platform program. Some of my work includes:

  • UI/UX design for web app
  • pamphlet for marketing and trade shows

UI/UX design for web app

When I first started at AlikeAudience, I was unfamiliar with data management platforms, big data, and advertising agencies/publisher ecosystems as a whole. Therefore, the first steps I took before I even started on the design process was to get a better understanding of the space, which included understanding who the customer was and what kind of analyzed data they need to see. I also researched more into data visualization since much of my work before this did not involve large data sets. 

After getting a clearer sense of the who and why I'm designing, I started analyzing the kind of big data that was being pulled in to see how I can use design to clearly organize and gain insight into the data. Next, I began the process of wireframing, mockups, prototypes, etc. I then sent the documentation and assets to the developer so that the beta version can be used as a demo. 

Below are a few screens I designed. To keep the data confidential, these are just mockups with numbers that are not real.

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Pamphlet Design

This printed pamphlet was used as marketing collateral. Because the content of the pamphlet is actually quite data heavy, I went with an infographic style design so that the information can be digested quickly and easily.

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